Post by account_disabled on Mar 7, 2024 7:21:58 GMT
“The sun, the products of the land and the love of nature are the true essence of my Provence.” The founder of L'Occitane, Olivier Baussan thus describes the inspiration on which his brand rests. Inspired by his childhood in Provence and with the memory of the smell of Lavender that accompanied him to school, Olivier began his business journey by purchasing a still with which he distilled the essential oil of Rosemary that he sold in local markets. Later, he acquired an old soap factory, where he revived the traditional Masellés art of soap making. In 1981 he founded his first factory in the old lime kilns of Volx, in Haute Provence. A year later it opens its doors to the public. Starting in 1992, it expanded with stores in Paris, New York and Hong Kong, many more would follow. In 2001 they opened the first L'Occitane Spa in Sao Paulo, Brazil and in 2011 their online store. The keys to the success of L'Occitane Humble origins and a chronology of important milestones make up a brand story with character and reason for being. Olfactory Marketing , among others, may be the characteristic piece of this brand, which perfumes its bags before delivering them to the customer.
A pleasure for the senses, which makes a visit to its stores something to remember, a shopping experience. The decoration is another of its strong points, the corporate colors always present and the still at the door of many Paraguay Mobile Number List establishments, perfectly tells the story of its founder and takes us to the Mediterranean. Regardless of the store you visit and the country where it is located, the smells and decoration in ocher tones place you in L'Occitane, where the senses, heat and color transmit an idealized image of the Mediterranean; colorful landscapes, sunny villages and rustic aromas of the south of France. Its brand image is so defined that its stores are easily identifiable... Without a doubt, a charming brand that transmits quality and warmth. Don't miss a visit to their page , I recommend it. Cirque du Soleil: A Blue Ocean success stories in retail Its beginnings… The Cirque du Soleil was born in the early 80s in a small town in Canada, a group of street artists began to stand out in the city, especially Guy Laliberté, founder of the Cirque du Soleil.
The circus was going through a serious crisis, since alternative forms were triumphing in the entertainment business. Guy Laliberté reinvents the circus , he does not try to compete with the traditional circus but, based on existing elements, he combines the circus with theater and the musical, creating a show unknown to the viewer, a unique show. The keys to the success of Circo del Sol Your audience changes , they are no longer just children, adults are your target audience. The elements of the traditional circus that do not add value , such as animals or famous artists, are eliminated and elements with value for the spectator, the plot, the different productions, the light, the sound, are included and enhanced. They create a unique show... With a clear strategy known as Blue Ocean, defined by W. Chan Kim and Renée Mauborgne, in their book “ Blue Ocean Strategy ” , it is about being different and “not competing”. This strategy involves 4 fundamental actions; delete, reduce, create and increase: Change of target audience: It is no longer a show for children but is aimed at adults.
A pleasure for the senses, which makes a visit to its stores something to remember, a shopping experience. The decoration is another of its strong points, the corporate colors always present and the still at the door of many Paraguay Mobile Number List establishments, perfectly tells the story of its founder and takes us to the Mediterranean. Regardless of the store you visit and the country where it is located, the smells and decoration in ocher tones place you in L'Occitane, where the senses, heat and color transmit an idealized image of the Mediterranean; colorful landscapes, sunny villages and rustic aromas of the south of France. Its brand image is so defined that its stores are easily identifiable... Without a doubt, a charming brand that transmits quality and warmth. Don't miss a visit to their page , I recommend it. Cirque du Soleil: A Blue Ocean success stories in retail Its beginnings… The Cirque du Soleil was born in the early 80s in a small town in Canada, a group of street artists began to stand out in the city, especially Guy Laliberté, founder of the Cirque du Soleil.
The circus was going through a serious crisis, since alternative forms were triumphing in the entertainment business. Guy Laliberté reinvents the circus , he does not try to compete with the traditional circus but, based on existing elements, he combines the circus with theater and the musical, creating a show unknown to the viewer, a unique show. The keys to the success of Circo del Sol Your audience changes , they are no longer just children, adults are your target audience. The elements of the traditional circus that do not add value , such as animals or famous artists, are eliminated and elements with value for the spectator, the plot, the different productions, the light, the sound, are included and enhanced. They create a unique show... With a clear strategy known as Blue Ocean, defined by W. Chan Kim and Renée Mauborgne, in their book “ Blue Ocean Strategy ” , it is about being different and “not competing”. This strategy involves 4 fundamental actions; delete, reduce, create and increase: Change of target audience: It is no longer a show for children but is aimed at adults.